In this article we will read about search engine optimization (SEO), a mandatory marketing tactic if you want your site to be found through search engines like
Google.
In this article we will covering the following steps:
- What is SEO and why its important?
- Keyword research and targeting keywords.
- On-Page Optimization.
- Off-Page Optimization or link building.
- How to track and measure SEO results.
By reading this guide you will having a strong understanding about what search engine optimization (SEO) is, why its valuable and important?
What is SEO and why its important?
You have probably heard of SEO, If you haven't then you will learn here it about a short.
The term SEO is "the process of affecting the visibility of a website or a web page in a search engines unpaid results"
Why SEO is so imporatant?
Lot of people searches for many things over the internet for lot of things in search engines. That thing generates traffic and that traffic can be very extremely powerful for a business, not only that there is high level of traffic but because there is very specific and high intent traffic.
For example if you sell black cell phones or black mobile phones then will you make a billboard in front of your shop or building so that a people having interest in black phones will passing out from your building see your billboard, Or you will make a ad that shows up every time in any part of world which is being search for "black phones". Probably the second one idea, because people are searching things in their interest want to buy something you offer.
In above picture you clearly see that people searches their interest in search engines directly related to your business. These represent even more opportunities to connect with them, solve their problem and you become a trusted resource.
What actually works for driving traffic from search engine
to your site?
Google is responsible for most of the search engine traffic
in the world. This may vary from niche to niche
Regardless of what search engine you use, search results are
constantly changing. Google particularly has updated lot of things that affect
how they rank websites by way of lots of algorithms. In past
In past it was easy to cheat by using cheap ways to rank up
site in Google but now a days it has completely changed.
So what works for it? How does Google determine which page
to show or which site to show or not to searches. How do you will get valuable
traffic to your site. Google algorithms is extremely complex.
- Google
looking for pages that are high quality and highly relevant to information
- They do it by crawling you web’s content and
algorithmically evaluate whether that content is relevant or not for searchers
query based on keywords.
They determine quality by quality of other sites
that linked to your site and also your site as whole.
